More efficient machines make printing easier and cost-effective, and these savings are being transferred to businesses that avail of such services. This is why there really is no reason for brands to skimp on print ads, business cards, posters, and the like. Also, there are numerous printing shops that can provide graphical services apart from the actual printing, further extending the marketing budgets that companies have to work with.
When it comes to offline marketing, there are different things that businesses can consider apart from radio or television advertisements. In the case of printed media, materials like business cards are excellent ones to start with.